Betting on Saunas and Women's Sports

Five upcoming events for you to join in NYC!

OH, baby!!! it’s cold out.

No better way to warm up then: eating mashed potatoes, taking a warm shower, going for a workout, or enjoying a sauna experience!

I will be finding my warmth in the sauna this Friday at othership, you can too here!

If you’re busy, join us another time for Yoga, Running, or Barrys. All the information is down below.

Chat soon.

xoxo, Gossip Caite

PS - Join our slack group - Here. Nuff Said

Things I think of, that you can now talk about at your next dinner party.

Are my NY Liberty tickets going to make me rich?

As someone who has been the proud owner of New York Liberty season tickets for the past two seasons, I am officially here to announce:

Women’s sports have been it.

But here’s the thing: Women’s sports weren’t popular for ‘just the basketball’. The whole event became… a whole event.

Between quarters there’s always something happening — from the Timeless Torches, to the dancers, to Ellie absolutely stealing the show.

The WNBA had to master the full experience from start to finish just to get people in the door. And in doing so, they learned how to build real fandom — not just attendance.

it feels like women’s sports have been working three times as hard for one-third of the price.

Its starting to pay off.

I recently went down a rabbit hole after reading that women’s sports are projected to generate $2.35 billion globally in 2030, a 25% increase from last year’s record $1.88 billion.

Still small compared to legacy men’s leagues, sure.
But growth doesn’t lie!!! And neither does viewership!!!

The 2024 NCAA Women’s Basketball Championship averaged 18.9 million viewers, surpassing the men’s final at 14.8 million, a record-breaking moment that felt impossible not that long ago.

So no, my Liberty tickets probably won’t make me rich (LMK if you wanna purchase a game though)

But betting on women’s sports?

That one might actually pay off.

Here’s what’s coming up and what’s 🔥 this month

NYC:

Perks for All!

  • Movement Minded: Expert physical therapy + training — Mike and Lev are at EVERY NYC Hoka run… these are the go to guys! Book a free 15 minute discovery call!

  • DailyBasis: Your new daily ritual for menstrual cycle support and supplementation. Learn more and get 25% off with code LIMESC, here.

  • Warmer: A platform that connects you with people who’ve been through what you’re going through. Learn more and book 2 free sessions each month at withwarmer.com.

  • Othership (Flatiron Studio): The most beautiful sauna/cold plunge studio in NYC. 11% off single drop-ins + class packs with code LIMESOCIALCLUB.

  • Othership App: Breathwork anywhere, anytime. 1 month free with code LIMESOCIALCLUB.

  • Barry’s Bootcamp NYC Noho Studio: The OG red room workout. Your first class is free — time to feel the burn, Redeem HERE.

  • Koa Athletic Health: A 12-week virtual program designed specifically for athletic women ready to optimize their health and performance with evidence-based strategies - LEARN MORE HERE.

“‘Gotta Blast’- Jimmy Neutron” -Caite