City people are the coolest and do the coolest | Barrys Bootcamp Discount Code

Last week I was asked to coffee after Lime Social Pilates.

This may have been a favorite morning offering of ours.

One woman asked to grab coffee after and let me tell you about our conversation:

Like most of our community, she’s a young woman, has an amazing career resume, and has just started doing something on her own.

She is the epitome of a New Yorker too - Chic, confident, cool… athletic, and highly intelligent (very smart cookie).

The part that gets me excited though:

She only came because a friend invited her.

And while we were talking she said:

“I didn’t know I needed a community like this, but I do.”

Here is what’s special:

Lime people come because they want to learn about the cool, weird, inspiring things other New Yorkers are doing.

They are here to make friends, move, learn, get excited, and participate.

Whether you’re an entrepreneur, solopreneur, you work a 9-5 or don’t work at all: People are passionate to hear about what you are building in your life and how they can help you - or support you!

Lime is exclusively built on people like that.

So - before the year ends, If you want to meet a community you didn’t know you needed, come to our Holiday Party this Friday.

We have No/Low-Alcohol Bevs, and other drinks. We’re highlighting drinks from Body Vodka + Joggy, two of our partners.

Come dressed like the cool New Yorker you are and bring your friends.

Here are the details, tickets are $10, and it’s an open bar from 7-10 in the heart of Williamsburg.

All proceeds will be going to Maria Fareri Children’s Hospital, where I was treated for cancer 15 years ago.

All are welcome!!

See you there.

xx

Caite

The Upcoming Must-Attend Events:

NYC:

Friday, Dec 8, 7 pm - 10 pm: Charity Open Bar Holiday Party!!! All your favorite No/Low Alc Beverages and other Cocktails! Photos, Friends, festivities, a silent auction and more. $10 tickets - All proceeds go to Maria Fareri Children’s Hospital (where I was treated for Cancer 15 years ago!) Details and Ticketing are Here! Get excited and clear your calendars :)

BOSTON:

Sunday, Dec 10, 11:30 am: Everybody Fights Charity Class! My friend Meg is running the Boston Marathon and is fundraising for The New England Patriots Foundation — Funds will support the Myra Kraft Community MVP Awards Program which honors community volunteers and provides grants to local nonprofit organizations Foundation. Details for the class are HERE!!

Barry’s Bootcamp x Lime Social Club Holiday Sale!

Barrys loved us so much, they sent me this discount PDF to share with you all! Take a look, purchase a thing or two and I’ll see you in the Red Room.

Purchase Here

Alohas, a shoe company, came after Kaia Gerber and it’s pure gold.

One of my new favorite marketing tactics is turning bad reviews into Ads.   

Two companies that come to mind are Deux and Oatly.

They have posters and Instagrams all over that call out the ‘karens’ that don’t get their products.

It does 2 things for them:

1. Recaptures the Audience: Ads should have one of 2 reactions: Laugh or Shock - seeing some of these comments is pure gold. A favorite is below.

2. Continues to drive home who they are targeting and tell their brand stories in a repetitive/ corrective manner.

The most recent trolling I have come across is the show company, Alohas, is getting Kaia Gerber back.

Kaia was on public TV about a year ago and told the host her boots were By Far, but they were Alohas.

Placements like that, on TV, on a model… that’s big money. Good for marketing, sales, and the whole shebang. So this wasn’t great.

But: Alohas came back hard- and just launched a boot named after Kaia called “The Kendall”.

This is the Ad they have blasted all over Socials.

And wow, I want to work for this marketing director. Easily one of the most petty but hysterical social campaigns... ever.

• I was with a friend this past weekend. She is easily the coolest person I know (Sorry everyone else). BUT! She is the Art Director at the Brooklyn Nets. Like: She makes their court designs, jerseys, Social campaigns, Ads… She’s thinking of selling Tee’s and you’re not going to want to miss the drop: Follow her here.

• Your twenties are for learning, your thirties are for earning.

• Also here is a post I liked:

Lime Social Club Events: (NYC)

• Wednesday, Dec 6, 6 pm - 9 pm: Vision Boarding Night - think wine, magazine pulls, a glue stick, and all your big intentions for 2024 wrapped up with some new friends by your side! Hosted in a Thrift store speakeasy in Gramercy - $10 Tickets HERE. SOLD OUT

• Friday, Dec 8, 7 pm - 10 pm: Charity Open Bar Holiday Party!!! All your favorite No/Low Alc Beverages and other Cocktails! Photos, Friends, festivities, a silent auction and more. $10 tickets - All proceeds go to Maria Fareri Children’s Hospital (where I was treated for Cancer 15 years ago!) Details and Ticketing Here!

• Saturday, Dec 9, 10:30 am: MADabolic Williamsburg is hosting a free community class for Lime Social Club! RSVP HERE. SOLD OUT

• Saturday, Dec 9, 11:30 am: MADabolic Williamsburg is hosting a free community class for Lime Social Club! RSVP HERE. SOLD OUT

• Sunday, Dec 17, 1:20 pm: [solidcore] DUMBO x Lime Social Club will be hosting a community class!! Details to go out next week!

Lime Social Club Events: (BOS)

• Saturday, Dec 9, 2 pm: Barry’s Bootcamp in Back Bay is hosting a free community class for Lime Social Club! RSVP HERE. (shout out to Marg for this connection!!) SOLD OUT

• Sunday, Dec 10, 11:30 am: Everybody Fights Charity Class! My friend Meg is running the Boston Marathon and is fundraising for The New England Patriots Foundation — Funds will support the Myra Kraft Community MVP Awards Program which honors community volunteers and provides grants to local nonprofit organizations Foundation. Details for the class are HERE!!

“‘Gotta Blast’- Jimmy Neutron” -Caite