The inside scoop: free othership sessions + exclusive Lime discounts 🏃‍♀️

In partnership with

^{Just like Lime Socialites find connection IRL, you can find it on Warmer — a platform that connects you with people who’ve been through what you’re going through. Learn more and book a free session at withwarmer.com}

We are moving to slack.

Don’t worry — this weekly newsletter isn’t going anywhere. But Slack? That’s where the real magic will happen. Newsletters can only do so much… I want to actually talk with you, laugh with you, share wins (and fails) with you, and get hyped about all the things together.

So come hang → JOIN US HERE

Inside you’ll find:

• Exclusive discount codes 💸

• Forums + spaces to swap tips and plans 🗣️

• A spot to get help, ideas, and inspo 🙌

• Most importantly → a place to make friends + build real connections alongside us 💛

We’re so excited to see you in there. Let’s make this space as fun and full of zest as our IRL events.

xx,

Caite

PS - Slack is great because Lime Socialite, Scott C, shared a FREE CLASS with othership williamsburg! Join here and check out #general to grab a class!

Avocados Fuel $4B+ to U.S. GDP Every Year

Fruit has official marketing teams. Let that sink in.

Have you ever paused and thought: How did avocados become such a vibe? You can actually dig into real marketing plans put out by farm unions. They exist.

For some Avocado Context:

• In the 2023–2024 fiscal year, Mexican Hass avocado imports contributed $7.5 billion in U.S. economic output and $4.2 billion to U.S. GDP. Article Here

• They also supported ~42,000 U.S. jobs, $2.5 billion in labor income, and $1.1 billion in taxes. Article Here

• AND!!! Over the past decade, avocado import–driven economic output to the U.S. has grown ~340%. Article Here

You’re love for avocado toast has more power then you originally thought, huh?

& while I’m over here geeking out about these avocados you’re probably like “Why is this chick thinking about this…”

Well, while spending $21 on 3 yellow dragon fruits last weekend, I couldn’t help but think about these fruit marketing efforts. The yellow dragon fruit blew up on TikTok about 2 years ago, The fruit went viral.

Have you tried one? They’re like nature’s sorbet — cut in half, spoon it out. Pure magic.

The Yellow dragon fruit only started trending broadly in U.S. markets in recent years (& only went into wide-sale retailers in the last 5 years!!!)

Kind of crazy to think about.

We don’t always see the strategy behind what goes viral. But those fruits? They didn’t just rely on being tasty. They leaned into story, positioning, branding, and timing.

At the end of the day, whether it’s avocados or dragon fruit, it’s all about the story that makes us want to spend $21 on three pieces of fruit and feel good about it. Avocados are no longer niche. They’re an economic powerhouse… maybe yellow dragon fruits will reach that status too.

NYC:

BOSTON:

Classes coming in October!

DENVER:

All Denver Gatherings are Hosted on Meetup, you can see the schedule HERE!

Kickstart your holiday campaigns

CTV should be central to any growth marketer’s Q4 strategy. And with Roku Ads Manager, launching high-performing holiday campaigns is simple and effective.

With our intuitive interface, you can set up A/B tests to dial in the most effective messages and offers, then drive direct on-screen purchases via the remote with shoppable Action Ads that integrate with your Shopify store for a seamless checkout experience.

Don’t wait to get started. Streaming on Roku picks up sharply in early October. By launching your campaign now, you can capture early shopping demand and be top of mind as the seasonal spirit kicks in.

Get a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.

Holiday performance starts now.

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• Warmer: A platform that connects you with people who’ve been through what you’re going through. Learn more and book 2 free sessions each month at withwarmer.com.

• Othership (Flatiron Studio): The most beautiful sauna/cold plunge studio in NYC. 11% off single drop-ins + class packs with code LIMESOCIALCLUB.

• Othership App: Breathwork anywhere, anytime. 1 month free with code LIMESOCIALCLUB.

• Barry’s Bootcamp NYC Noho Studio: The OG red room workout. Your first class is free — time to feel the burn, Redeem HERE.

• Koa Athletic Health: A 12-week virtual program designed specifically for athletic women ready to optimize their health and performance with evidence-based strategies. 12 weeks, 100% virtual Next cohort starts October 15, 2025

  $900 with FOUNDATIONS2025 until Oct 6 - LEARN MORE HERE.

“‘Gotta Blast’- Jimmy Neutron” -Caite