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- Something Fruit and I have in Common:
Something Fruit and I have in Common:
We both have marketing plans & are in it for the long run.

I’m not sure if this is public knowledge (maybe this is the nerd in me), but you can google marketing plans that specific farm unions put out.
like this.
I was thinking about this recently because I spend about $16 on 3 yellow dragon fruits once spring hits and Sumo Oranges go out of season.
yes, I have a luxury fruit of choice each season. The budget never goes away.
Have you tried one? They’re like fresh, natural amazing sorbet. Cut them in half and just eat with a spoon.
SO GOOD.
But they only recently have a ton of traction- especially on TikTok. The fruit went viral about a year ago.
So as one does I was reading on the fruit.
The yellow dragon fruit only came to the American market in the fall of 2017. They are grown in Ecuador and the industry has been pushing for over 20 years to test with Americans.
It took those 20 years to convince retailers Americans would adopt them and buy enough to bring in the supply for our demand. Isn’t it crazy to think of fruit like that?
& The conclusion: We like them- I mean, I spent $16 on 3 pieces of fruit… they’re so good.

And, after I got several messages about people trying out sumo oranges from last weeks’ newsletter - I thought:
“Let me double down and prep y’all for the spring”
SO! When April Roles around, I’ll send a reminder - but you GOTTA try one of these bad boys. I mean for gosh sake - It took them 20 years just to be given the time of day! may as well try it.
[also come to our events below!]
Okay - chat soon!
xx,
Caite
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NYC: Here’s what’s coming up THIS MONTH!
TONIGHT 2/19 - 6:30 pm: Bad art Night in Williamsburg w Art Gurl
2/21 - 6:30 pm: Jazz & Journaling (Hosted by LSC partner, Journaling Classes) in Williamsburg
2/23 - 10:00 am: Sunday Morning Walk Club in Williamsburg w Brooklyn Walk Club and Beny Yogurt
2/27 - 5:30 pm: Orange Theory- A Wellness Event for Founders | Sweat, Stretch, and Recharge (Hosted by LSC partner, Shanti House) in Tribeca
3/1 - 8:30 am: Hoka Monthly Run Club in Flatiron with Factor Form [get 50% off using that link!!]!
BOS: Here’s what’s coming up NEXT MONTH!
Do I have cool news for you: Events are coming back for late march and here is the teaser: psychic readings, wine and charcuterie in a cute bookstore. More to come soon!!!
AHHHH HOLD UP! If you’re in NYC, I have a spa for you to test out. I recently got a Facial at Decadence in Williamsburg, BK. Kristen gave Lime Social members a 30% off Discount Code… that’s steep!!
Book your facial here with code LimeSocial30 ! & peep this video for my review of my time there (hint: 10/10 would recommend)
“‘Gotta Blast’- Jimmy Neutron” -Caite
