What Protein Powder Do You Use?

^{Just like Lime Socialites find connection IRL, you can find it on Warmer — a platform that connects you with people who’ve been through what you’re going through. Learn more and book a free session at withwarmer.com}

This week I asked our new Slack group for protein powder recommendations…and wow. Within hours, I had seven amazing suggestions. (You all are the best.)

I’ve never been huge on building a digital community for LSC — I always thought the in-person magic was enough. But over the years, I’ve realized how much I love turning to you all for ideas, tips, and support. And until now, there hasn’t been a real space for us to do that.

So here it is → our FREE Slack group. Inside, you’ll find: 💬 Daily prompts for those who want to participate 📅 Event updates + details ✨ A real space to connect, share, and chat

Of course, below you’ll still find all the usual fun: event details, perks, and community highlights. But if you’re ready to take this off email and into a space where we can actually talk, come join us.

[Join the Slack Group Here]

xx, Caite

PS - Slack is great because Lime Socialite, Scott C, shared a FREE CLASS with othership williamsburg! Join here and check out #general to grab a class!

My first job was at Sam Edelman, a masterclass in storytelling. I learned directly from Sam himself, he doesn’t just sell leather and laces; he paints a picture you can’t unsee. You don’t just buy the shoe, you buy the story.

It was an awakening I learned super early in branding.

Fast forward to The Fast Company Innovation Festival — I heard Luis von Ahn, the CEO of Duolingo, speak. Another master storyteller...

Sure, lots of CEOs talk about “brand narrative,” but with Duolingo you feel it — especially when you see how much skin that little green owl has in the game. The mascot isn’t just cute — it’s a multimillion-dollar asset.

🦉 The Green Owl’s Financial Muscle

• Duolingo’s market capitalization sits around $15.5 billion as of mid-2025.

• The company raised its 2025 revenue forecast to $1.01 billion, driven by AI features and stronger monetization.

• In its latest quarter, Duolingo brought in $252.3 million in revenue, showing ~41% year-over-year growth.

• It runs on a freemium + subscription model, converting free users to paid with features and perks tied directly to its story-driven branding.

When you peel it back, the owl isn’t just a mascot — it’s a storytelling touchstone that helps people emotionally attach to Duolingo. That drives engagement, retention, and willingness to pay.

Has me thinking — THIS is leverage. The little green owl isn’t just a mascot; it’s proof that great storytelling can turn brand identity into real enterprise value. Story is no longer the garnish — it’s the asset.

NYC:

BOSTON:

Classes coming in October!

DENVER:

All Denver Gatherings are Hosted on Meetup, you can see the schedule HERE!

The Koa Foundations Program is a 12-week virtual program designed specifically for athletic women ready to optimize their health and performance with evidence-based strategies.

• Movement Minded: Expert physical therapy + training — Mike and Lev are at EVERY NYC Hoka run… these are the go to guys! Book a free 15 minute discovery call!

• DailyBasis: Your new daily ritual for menstural cycle support and supplementation. Learn more and get 25% off with code LIMESC, here.

• Warmer: A platform that connects you with people who’ve been through what you’re going through. Learn more and book 2 free sessions each month at withwarmer.com.

• Othership (Flatiron Studio): The most beautiful sauna/cold plunge studio in NYC. 11% off single drop-ins + class packs with code LIMESOCIALCLUB.

• Othership App: Breathwork anywhere, anytime. 1 month free with code LIMESOCIALCLUB.

• Barry’s Bootcamp NYC Noho Studio: The OG red room workout. Your first class is free — time to feel the burn, Redeem HERE.

• Koa Athletic Health: A 12-week virtual program designed specifically for athletic women ready to optimize their health and performance with evidence-based strategies. 12 weeks, 100% virtual Next cohort starts October 15, 2025

  $900 with FOUNDATIONS2025 until Oct 6 - LEARN MORE HERE.

“‘Gotta Blast’- Jimmy Neutron” -Caite